About the Project

At HOGI Brand Building Agency, we created Zenoffé – a coffee brand that transcends the ordinary. From the very inception, we build an entire brand experience from scratch, immersing ourselves in every detail to ensure a harmonious blend of tranquility, coffee, and serenity.

Three Core Elements / Values

Zen

Philosophy Of Zen

Coffee

Crafting Comfort

Serenity A Moment Of Calm

Challenge

The challenge was to create a coffee brand that resonates with both Armenian and international markets. HOGI Brand Building Agency undertook the task of not just introducing a coffee brand but crafting an experience that transcends cultural boundaries.

Solutions

When working on naming, we stopped on the name “Zenoffé” which beautifully fuses “Zen” and “Coffee,” symbolizing the harmonious union of tranquility and the comforting allure of your favorite coffee. It’s more than a brand; it’s a space where the soothing energy of Zen philosophy meets the warmth of a comforting cup.

As per HOGI, Zenoffé is not just a coffee; it’s an invitation to embrace mindfulness, slow down, and savor the simple pleasures of life. The concept weaves through every aspect of the brand, from the selection of beans to the brewing process, creating a mindful experience for coffee enthusiasts.

Get in touch with us

If you're ready to redefine your brand and become the next success story, we're here to make it happen. Reach out to us today, and let's craft your path to success together.

Projects

Ceramic Dunes

Ceramic Dunes A Unique Fusion of Cuisine, Art, and Culture HOGI was responsible for the transformation of Lucy’s Sweets cafe into the enchanting world of Ceramic Dunes. A masterful blend of meticulous design, thoughtful branding, and artistic expression, Ceramic Dunes emerges as a place where culinary artistry meets desert-inspired creativity.

E3

Crafting Excellence in the Ring: HOGI took on the challenge of boxing apparel branding. We delivered a smooth journey from naming to marketing. Our approach mixed creativity with practicality, catering to athletes in need of gear and inspiration in boxing’s vibrant arena.

Zenoffé

Brewing Tranquility, Sipping SerenityApproached to build a coffee branding project from scratch, HOGI created Zenoffé—a brand transcending the ordinary. Immersed in every detail from inception, our focus extended to resonating with both Armenian and international markets, transcending cultural boundaries and introducing more than just a coffee brand.