About the Project

Challenge

The challenge was to create a coffee brand that resonates with both Armenian and international markets. HOGI Brand Building Agency undertook the task of not just introducing a coffee brand but crafting an experience that transcends cultural boundaries.

Solution

When working on naming, we stopped on the name “Zenoffé” which beautifully fuses “Zen” and “Coffee,” symbolizing the harmonious union of tranquility and the comforting allure of your favorite coffee. It’s more than a brand; it’s a space where the soothing energy of Zen philosophy meets the warmth of a comforting cup.

As per HOGI, Zenoffé is not just a coffee; it’s an invitation to embrace mindfulness, slow down, and savor the simple pleasures of life. The concept weaves through every aspect of the brand, from the selection of beans to the brewing process, creating a mindful experience for coffee enthusiasts.