About the Project

Roastopia is a bespoke coffee brand fully conceptualized and nurtured by HOGI Brand Building Agency. This project was a journey of creation – right from the initial spark of naming to the final touches of packaging. Roastopia wasn’t just a brand; it was a canvas where we have crafted a coffee legacy from scratch.

Challenge

The challenge was immense but exhilarating: to build a coffee brand from the ground up. HOGI took on the responsibility of shaping every facet of Roastopia, from its very naming to its digital footprint. Our task encompassed logo creation, website design, merchandise development, and comprehensive go-to-market strategy.

Solutions

‘Roastopia’ emerged from the fusion of utopia and the art of roasting. It’s a name that captures the essence of a perfect coffee experience, a symbol of the dedication to crafting the ultimate cup.

The Roastopia logo, with its dynamic ‘O’, represents the transformative journey of coffee roasting. This symbol is the heart of our visual identity, resonating with the art and science of coffee transformation.

Roastopia’s packaging design philosophy is rooted in minimalism. Elegant, simple, and sophisticated, it allows the quality of the coffee to speak for itself.

For the launch and continued growth of Roastopia, HOGI Brand Building Agency crafted a comprehensive go-to-market strategy focused on establishing and expanding the brand’s presence both in the physical and digital realms.

Get in touch with us

If you're ready to redefine your brand and become the next success story, we're here to make it happen. Reach out to us today, and let's craft your path to success together.

Projects

Ceramic Dunes

Ceramic Dunes A Unique Fusion of Cuisine, Art, and Culture HOGI was responsible for the transformation of Lucy’s Sweets cafe into the enchanting world of Ceramic Dunes. A masterful blend of meticulous design, thoughtful branding, and artistic expression, Ceramic Dunes emerges as a place where culinary artistry meets desert-inspired creativity.

E3

Crafting Excellence in the Ring: HOGI took on the challenge of boxing apparel branding. We delivered a smooth journey from naming to marketing. Our approach mixed creativity with practicality, catering to athletes in need of gear and inspiration in boxing’s vibrant arena.

Zenoffé

Brewing Tranquility, Sipping SerenityApproached to build a coffee branding project from scratch, HOGI created Zenoffé—a brand transcending the ordinary. Immersed in every detail from inception, our focus extended to resonating with both Armenian and international markets, transcending cultural boundaries and introducing more than just a coffee brand.