About the Project

Challenge

The challenge was immense but exhilarating: to build a coffee brand from the ground up. HOGI took on the responsibility of shaping every facet of Roastopia, from its very naming to its digital footprint. Our task encompassed logo creation, website design, merchandise development, and comprehensive go-to-market strategy.

Solution

‘Roastopia’ emerged from the fusion of utopia and the art of roasting. It’s a name that captures the essence of a perfect coffee experience, a symbol of the dedication to crafting the ultimate cup.

The Roastopia logo, with its dynamic ‘O’, represents the transformative journey of coffee roasting. This symbol is the heart of our visual identity, resonating with the art and science of coffee transformation.

Roastopia’s packaging design philosophy is rooted in minimalism. Elegant, simple, and sophisticated, it allows the quality of the coffee to speak for itself.

For the launch and continued growth of Roastopia, HOGI Brand Building Agency crafted a comprehensive go-to-market strategy focused on establishing and expanding the brand’s presence both in the physical and digital realms.