About the project

OOTTEE is based in diverse locales from France to Armenia, they are a dynamic team of creatives committed to elevating brands with stunning visuals and tailored services.
We were requested to create a cohesive brand identity, design a captivating website UI/UX, strategize a market entry, and generate engaging content for their digital platforms.

Challenge

The challenge presented by OOTTEE required a harmonious blend of creativity, strategic planning, and technical expertise to reinvent their brand and digital presence, ensuring they stood out as a leader in the creative industry. We have been requested to conceptualize new brand identity including both visual and verbal elements, creating a user-centric website and crafting a content plan to ensure engaging and relevant content for their target audience.

Solution

We started by developing a new brand identity for OOTTEE. This process involved in-depth brainstorming sessions to capture the essence of OOTTEE’s vision and values.

Then our team focused on creating a user-centric design, ensuring that the website was not only visually appealing but also intuitive and engaging. We implemented modern UI/UX principles to enhance the user experience, making the website a seamless gateway to OOTTEE’s world of creativity.

We crafted a tailored go-to-market strategy through an extensive research to understand industry trends, identify the target audience, and analyze competitors. This strategy included defining key messaging, selecting the most effective marketing channels, and creating a plan to reach and engage potential clients.
Finally, we focused on creating dynamic and engaging content for OOTTEE’s digital platforms. This included developing a content strategy that aligned with the new brand identity

Projects

Icon Avenue

Crafting Dreams, Building Realities. HOGI took on the dynamic challenge of rebranding Icon Avenue, focusing on website enhancement and content refinement. We strived to encapsulate Icon Avenue’s essence of innovation, excellence, and inclusivity, ensuring its visual identity and online presence resonated with its core values.

Ceramic Dunes

Ceramic Dunes A Unique Fusion of Cuisine, Art, and Culture HOGI was responsible for the transformation of Lucy’s Sweets cafe into the enchanting world of Ceramic Dunes. A masterful blend of meticulous design, thoughtful branding, and artistic expression, Ceramic Dunes emerges as a place where culinary artistry meets desert-inspired creativity.

E3

Crafting Excellence in the Ring: HOGI took on the challenge of boxing apparel branding. We delivered a smooth journey from naming to marketing. Our approach mixed creativity with practicality, catering to athletes in need of gear and inspiration in boxing’s vibrant arena.