

About the Project
Enter the innovative world of Nuun Print Co., a printing company brand meticulously crafted and brought to life by the HOGI Brand Building Agency. From the very inception of the brand, including its name, logo, tagline, and beyond, every detail was sculpted to reflect Nuun Print Co’s essence – a fusion of creativity, innovation, and a deep connection to cultural roots in printing industry.
Three Core Elements / Values
Sky Blue
Signifying Boundless Creativity
Lemon Yellow
Illuminating Innovation
Black Timeless Precision
Challenge
The challenge was immense but exhilarating: to build a coffee brand from the ground up. HOGI took on the responsibility of shaping every facet of Roastopia, from its very naming to its digital footprint. Our task encompassed logo creation, website design, merchandise development, and comprehensive go-to-market strategy.
Solution
‘Roastopia’ emerged from the fusion of utopia and the art of roasting. It’s a name that captures the essence of a perfect coffee experience, a symbol of the dedication to crafting the ultimate cup.
The Roastopia logo, with its dynamic ‘O’, represents the transformative journey of coffee roasting. This symbol is the heart of our visual identity, resonating with the art and science of coffee transformation.
Roastopia’s packaging design philosophy is rooted in minimalism. Elegant, simple, and sophisticated, it allows the quality of the coffee to speak for itself.
For the launch and continued growth of Roastopia, HOGI Brand Building Agency crafted a comprehensive go-to-market strategy focused on establishing and expanding the brand’s presence both in the physical and digital realms.



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