

About the Project
In the dynamic realm of boxing, HOGI Brand Building Agency not only created a brand but sculpted an entire experience for a boxing apparel brand. From inception to execution, every element of the brand concept was meticulously designed, ensuring a seamless blend of creativity, functionality, and a deep connection to the spirit of the sport.
Effort
Beyond physical prowess, it’s the determination to give your best.
Energy
Channeling power and vitality into every move.
Enthusiasm
Maintaining passion and positivity in the face of challenges.
Challenge
The challenge was to create a coffee brand that resonates with both Armenian and international markets. HOGI Brand Building Agency undertook the task of not just introducing a coffee brand but crafting an experience that transcends cultural boundaries.
Solution
The E3 logo is a visual representation of dynamic motion and boundless energy, reflecting the brand’s commitment to providing athletes with gear and inspiration for success in the ring and beyond. E3’s mission is to help individuals reach their full potential, whether they are aspiring for greatness or seeking to elevate their training.
The tagline, “Effort, Energy, Enthusiasm,” contains the brand’s soul, reminding individuals of the three pillars that drive them to excel. With E3 Boxing Apparel, they don’t just provide gear; they build a community that embodies and lives by the values of Effort, Energy, and Enthusiasm.



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