

About the Project
“HOGI undertook the comprehensive task of revamping Lucy’s Sweets cafe. This involved a holistic rebranding effort that included naming, logo design, concept development, and an overarching transformation of every facet of the cafe’s identity.
3 Main Elements
Exquisite cuisine
Artistic shop corner
Emirates rich culture
Challenge
The challenge presented was to transcend the conventional cafe experience and give rise to Ceramic Dunes—a distinctive space where exquisite cuisine, artistic exploration, nature connection, and the rich cultural tapestry of the Emirates harmoniously converge. The objective was to create an unparalleled establishment that encapsulates the spirit and essence of the region.
Solution
Ceramic Dunes is the result of meticulous design aimed at radiating warmth and fostering a family-friendly ambiance. The carefully selected color palette, inspired by the hues of the desert landscape during sunrise and sunset, features bright and warm earthy tones. Soft sandy beiges, soothing terracottas, and earthy browns were strategically chosen to create a welcoming and cozy atmosphere, inviting guests to relax, connect, and feel at home.
The brand was meticulously tailored to resonate with a diverse audience, catering to local culture enthusiasts, art lovers, food connoisseurs, and community seekers alike. This approach ensures a dynamic and inclusive experience for every visitor.



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