About the Project

Apricity is a premium recruiting firm with operations in the EMEA region. They approached us with the specific objective of changing their brand identity. They wanted to go beyond conventional recruitment messages and establish themselves as a reputable, employers and candidates as well. They required a digital presence that spoke directly to decision-makers, and a brand identity that matched their expertise level.

3 Main Elements

Precision
Trust
Executive-level hiring

Challenge

The task was to transform Apricity’s brand from an ordinary recruitment firm to a premier executive search partner. Despite having a solid foundation, their target audience, capabilities, and scope were not reflected in their digital and visual identity. The challenge was basically a complete makeover. To ensure that every element matched the exacting requirements of C-level hiring, we changed the logo, the messaging, the tone, and the user experience.

Solution

We started with the basics: their brand. We aimed for simple, minimal elements with a strong, confident voice. The updated brand book and logo? Without being stuffy, they are all about elegance and trust. After that, we worked on their website. Whether you’re a candidate searching for your next big move or a firm seeking talent, we made it incredibly simple to use. Moreover, we didn’t only write words. To establish Apricity as the preferred choice for those difficult, high-stakes jobs, we created content that felt straightforward, professional, and human.

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