If you have ever searched for a unified CRM solution for your diverse business purposes, which include marketing, sales and services, you have definitely found HubSpot in the first place on Google rankings. This top-rated Customer Relationship Management (CRM) tool comes in handy when aligning business processes, allowing to keep track of leads and customers at different stages of their journey. It simplifies the management of customer relationships, serves for marketing purposes, sales pipelines, as well as for customer support issues.
It is not a surprise anymore, that with each growing business, no one can pass by problems and arising challenges. As HubSpot is made of multiple hubs or so called special tools, it makes a perfect unified solution and allows you to choose between multiple plans, based on your business needs or current problems. In this article, we will go through the key features of this valuable platform, see how it can optimize diverse aspects of your business processes and find the best tips for easy implementation and use.
Overview of HubSpot CRM and Its Key Features
As already mentioned, HobSpot is a leading CRM marketing platform which is a combination of tools that lead and customer journey tracking. Its easy-to-use, customizable and solutions nurture customer interactions. It launched its free CRM service in 2014, and since then has become one of the best inbound softwares, adopted by more than 30.000 companies across the globe.
Here are some of the HubSpot CRM’s standout features to help your business growth:
- Automated Data Entry: HubSpot collects and aggregates data and constantly updates it, making sure the information is always accurate and deals and stages are updated automatically. By this, HubSpot leaves out the burden of manual data entry, reducing the risk of mistakes to the minimum.
- Communication Management: With HubSpot CRM, you can track interactions, resource distribution and carry out follow ups, making both internal and external communications super easy and manageable.
- Sales Reporting: HubSpot provides sales reports and insightful dashboards to provide team performance monitoring, future sales forecast, as well as pipeline activity tracking.
- Seamless Integrations: The platform seamlessly integrates with a great number of third-party tools, such as email , social media, marketing or sales software.
- Free Tier: HubSpot ensures flexibility by offering free packages, which can easily be upgraded to align with your business needs.
The list of highly useful and supreme features of HubSpot CRM is not limited to these: everyone can find solutions to their issues with this platform, which makes it the best CRM automation software available.
How HubSpot Supports Marketing Efforts
When it comes to marketing, HubSpot’s Marketing Hub offers multiple advanced tools, which have become quite popular as they allow you to streamline and automate diverse areas of marketing, helping to deliver your content and message to the right customers at the right time.
Logic-based automated workflows and chatbots are used to automate and follow the processes of segmenting, nurturing and qualifying leads.
Read on to find out what tools and solutions HubSpot offers that can support the marketing efforts of diverse marketing agencies and businesses.
- Content Management System(CMS): Due to its no-code, drag-and-drop interface, HubSpot can be a favorite choice for big organizations, where multiple users can work on the same content and follow up on each other’s changes. It also offers an extended choice of pre-built website templates with various design styles and industries. Whether it’a blog post page, landing or web pages, HubSpot’s CMS offers seamless integration and tracking.
- Advanced analytics and reporting: HubSpot provides extended analytics on email campaigns, website traffic and lead generation, which helps you to measure performance and adjust your strategy according to data-driven reports.
- Email automation: Automated email tools allow you to create personalized email campaigns to reach customers at the right time, improving engagement with your audience.
- Lead nurturing: You can capture leads through pop-ups, landing pages and various customizable forms, and start to nurture them via multiple marketing automation and CRM tools offered by HubSpot.
- Social Media Integration and Management: You can start to schedule, publish and track social media posts and campaigns right on HubSpot to closely monitor engagement and track social media performance.
Leveraging HubSpot for Sales Process Optimization
HubSpot is also a game changer for sales teams and overall process optimization, combining diverse sales and marketing automation tools for the utmost performance of our business. It can automate the processes based on business’s sales pipeline, centralize information and automate key tasks, which will help sales teams to manage their deals and close them successfully.
With its lead scoring tool, for example, HubSpot can score each lead based on their behaviour, filtering the priority leads that hold the real potential. Sales pipeline management tool provides the visual presentation of the deals, while email tracking allows to track emails in real time, as well as follow up the emails to ensure timely communication with leads. The deal reporting and forecasting tools come in handy to predict revenue and track deal progress to later adjust their sales strategies according to the previous results.
Tips for Implementing HubSpot CRM Efficiently
HubSpot CRM is a full suite of enterprise-grade marketing and sales tools and applications that are designed to upscale businesses and improve the operations. This platform can really create magic if integrated and used properly, so here are a few tips or hints about it:
- Define processes before integration: If your business goals and purposes aren’t clear yet, HubSpot CRM integration may seem a waste of money and resources. It is best to understand how you want to manage your marketing and sales processes and set up workflows, then jump on subscribing for a package.
- Integrate with other tools: You can connect your email, social media or other essential software with HubSpot for a more unified and centralized result.
- Start small: HubSpot offers various plans and packages, so you should start out small and gradually find which one fits your needs best.
- Constantly improve: The way to success is to continuous monitoring and improvement. Track your processes, identify challenges and blockages and adjust your flow accordingly.
HubSpot CRM is an invaluable tool for many businesses, as well as dedicated marketing and sales agencies around the globe. Hogi.io easily integrates HubSpot CRM in its sales and marketing management operations to provide the best outcome for its customers, based on their business type and needs. Its efficient flow, adjustability and huge potential can help any business find a competitive edge in their industry.